advert analysis

 Language;

The Genre for this specific advert is outdoor sports and contains a BMX rider called Mark Webb The sentence “flairs for breakfast” most people think it’s easy and he can do it however most people don’t know that he came out of injury and serious bad injury which was career threating. Also the ride BMX logo is there and can be seen and reconisgned.

Institution;

The company who produces this magazine is well known through the BMX and skateboard industry and formally known as Ride Bmx. Ride BMX was the first BMX advert to be well known and its status as a company remains and has increase the company’s name and wealth in the industry.

Audience

The audience for this advert is mainly male however a handful of women watch  ride bmx so it’s a mixture, I think about 90% of male  watch it and 10% of female watch it as it’s a male dominated sport. The media influence the consumer as the BMX rider is doing tricks so can capture young people’s mind to try and do tricks like the rider so kind of have a power over you.

Representation:

People who do tricks on BMX bikes are reconisgned not for their tricks but for the way they act trying to do tricks like in public spots and always getting kicked of, as in the advert you can see he is doing a trick on what looks like a grass ramp that’s on a front garden  in a public place furthermore the women behind him shows these ways of how bmx riders are judged and how they get threated as low life’s