Genre
The genre for this media text is television commercial. The sub-genre would be motivational speech, Jordan clothing advertising.

Audience
The target audience for this Jordan advert would be a large, mass-market global audience. This would appeal mainly to basketball fans due to the famous player involved but there are other clues regarding a more detailed target audience. The 'unknown' players on court at the end give us an idea about the main target audience - younger males from a variety of ethnic and social class backgrounds. However, there are many aspects to the advert that would appeal to a wider audience of both males and females, as well as older people (for example, the motivation for training and the sports star from the past creates enjoyment for older fans). 

Platform
Although this is primarily a TV commercial but would mainly be watched online, particularly YouTube. This is because of the motivational speech in the commercial people would want to replay/watch on demand so they can get motivated when the want to so it would mainly be watched on PCs, laptops, tablets and phones. With a younger target audience in mind, tablets and phones would perhaps be the main devices used to access the commercial

Genre : The genre of this clip is an action/romantic movie. We can conclude this due to there being action going on (obviously) and a bit of love (again its obvious) 

Audience: The audience of this movie seem to be older teen-young adult females. This is because this type of romantic/action films often appeal to younger teens and the romantic side to it appeals to females. However due to the action side of the movie it may also appeal to a few older teen-young adult males too. Roughly about 70% 

Platform: The platforms this can be watched on can vary a lot due to the advances in technology. Typically movies can be watched in the cinema and then later on TV. However this can also be seen on laptops, computer and tablets due to websites such as Netflix.